The updated CEA/CEDIA-CEB23-A: Home Theater Video Design standard will help professionals design, install and calibrate home theater systems to meet consumers’ growing needs and maximize the home theater viewing experience to meet or exceed the commercial theater experience.

“A successful home theater experience will realistically reproduce images created by the director and allow the viewer to become fully immersed in the program material,” said Dave Pedigo, CEDIA Senior Director of Technology. “The revision of CEA/CEDIA-CEB23-A outlines theater installation and performance recommendations for the design of high-performance home theaters to meet or exceed the commercial theater experience.”

CEA leads technology manufacturers in fostering consumer electronics industry growth by developing industry standards and technical specifications that enable new products to come to market and encourage interoperability with existing devices. CEA maintains an unmatched reputation as a credible and flexible standards-making body and has earned accreditation from the American National Standards Institute (ANSI). Through more than 70 committees, subcommittees and working groups, CEA’s Technology and Standards program provides a unique and efficient forum in which technical professionals throughout the industry develop a unified technology roadmap and address technical issues critical to CE industry growth.

The updated CEA/CEDIA-CEB23-A: Home Theater Video Design are available by request education@cedia.com.au

“Rainbow Fish Fiber Optic HDMI is the best choice for long distance HDMI. High definition video connections for distributed video networks, digital signage, and home
theater can be easilymade with Rainbow Fish. Our product combines two technologies; fiber optics and HDMI and we are the first company in the world to do this. It’s a truly remarkable invention,” said BuzzDelano of Rainbow Fish Fiber Optic.

Rainbow Fish cables convert the HDMI input signal to optical signal at the source and
pass the signal through fiber optics to the display device where the connector converts the optical signal back to HDMI for easy connection to an HDMI input. Power is supplied internallywith Rainbow Fish. The source (send) connector draws the required power from the HDMI output while the display (receive) connector includes a USB connector for power to be drawn from an available USB port on the display. The USB powermay be extended via a 5VUSB to AC adapter should no USB port be accessible.

NetOpt is a diverse Information and Telecommunications company with a focus on
virtualization, and infrastructure solutions with a niche and value-add distribution
business for technology solutions to re-sellers and system integrators with local
knowledge of their regions and the ability to educate and create awareness of new
technology solutions.
Rick Nand, Product Manager for NetOpt said “we are very delighted to partner with
Rainbow Fish. This partnership and together with the innovative Fiber Optic HDMI
Cable will be our first foray into the AV sector. Our engineers have tested the cable
internally and with one of our broadcast partners and the results exceeded all test
benchmarks.We are looking forward to offering the Fiber Optic HDMI cable via our
retail partners and through custom installers.We will be working closely with Rainbow
Fish in developing the localmarket”. Rainbow Fish Fiber Optic HDMI solves all of the common problems associated with long distance HDMI connections. It overcomes the size of copper HDMI cables and the complicated, and often unpredictable performance of CAT5 and sender/receiver systems. Further, Rainbow Fish is immune to EMI as the connection is pure fiber optic.
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“Rainbow Fish offers electronic systems professionals the best way to do business in
the complex HDMI connectivity market. Both of our companies are focused on
technology, performance and installation benefits to the trade so NetOpt and Rainbow
Fish are quite compatible” Delano and Nand concluded in a joint comment.

Philips efforts have been recognised Internationally and he is the proud recipient of multiple industry awards, including three “International Product Manager of the Year” awards from Niles Audio, one of the premium CI brands in the global market.

In addition, through his participation in the initial start-up of the CEDIA NZ organisation and his subsequent contribution to the NZ Committee and NZ Advisory Group, Philip has worked to ensure the promotion and success of the wider CI industry in New Zealand.

Philip is departing Sound Group Holdings to pursue a new career in another industry.  Staff and clients all wish him the very best in his future vocation.”

March 06, 2012 | by Rachel Cericola

We’ve seen reports state that home theater is a dying fad. Of course, it seems to really depend on who you ask. According to Prudential California Realty, which services Southern California and Central Coast, home theaters are hotter than ever.

The San Diego Union-Tribune recently asked the real estate firm about the most-wanted amenities. Homebuyers are looking for home theaters—or at least a space where they can add one later.

The Tribune says that part of the interest is due to dropping equipment prices. Also, families like having a place to congregate, entertain, and be entertained. However, for a lot of people, it’s the sole source of entertainment, replacing some of those outings that have become more of a financial investment.

Home theater enthusiasts looking to sell may have something unique to offer, with experts saying that a home theater can certainly add value to a home sale. If you’re looking to move, the Tribune suggests cleaning up wires (of course), as well as removing some of the seating, which can give the room a more spacious look.

Gone are the days of traditional print advertising being successful in driving traffic to your website. Search Engine Optimization (SEO) is the new traffic generator. Think about it for a minute…how many times do you use Google in a day? With every use you have an intent; either you are looking for something or have a question.

According to Internet World Stats, there are more than two billion Internet users across the globe. That’s about 35 percent of the world’s population, which equals A LOT of potential customers. Wouldn’t you like to attract just a small percentage of those users to your site?

You can start by implementing an SEO strategy. With SEO, there are multiple factors that you must consider in order for your site to rank with search engines. However, you must first understand what SEO means.

Search engine optimization is the process of improving the visibility of a website or a web page in search engines via organic or paid search results (click here for an explanation of organic vs. paid search results). However, showing up in search results doesn’t happen overnight or by slapping some keywords on your pages. SEO involves many factors working together to achieve the best search results.

You might ask how one company would receive optimum search results with each search engine? Although you should attempt to rank for all search engines, you should prioritize your SEO strategy by focusing on Google searches. Google received more than 92 percent of search engine traffic in 2010 according to Statcounter.com, while Bing received just 3.17 percent of search engine traffic.

The key is getting your site to show up on page one. Below are four main factors you need to consider when starting your SEO strategy.

1. Site Architecture.

This is all about the way your website is laid out and how the pages connect to each other. When Google crawls a website, all it’s really doing is following a set of links, reading the content at each URL and then moving on to the next link.

Google uses the link structure of a website as one signal to understand how important each page is within the overall site architecture. The more relevant the content on each page as it relates to the keyword, the better the odds that page will rank high (considering all of these factors are implemented).

2. Links.

There are two types of links: inbound and outbound. Outbound links start from your site and lead to an external site, while inbound links (or backlinks) come from an external site to yours.

Backlinks play an essential role in SEO. The more backlinks your site has indicates to search engines the importance or relevance of your site. Google uses backlinks as a ranking factor and gives more credit to sites with a large number of backlinks from reputable/strong sites.

3. Content.

Content is king in SEO. This is the major factor in rankings. Sites that offer the most relevant information rank the highest.

Be sure the content that is posted on your site is fresh and relevant to the keywords you wish to rank for. Most importantly, the content should be original, comprehensive on the topic, and something you’d want to share, recommend or bookmark. A great way to generate content is to have a blog with daily posts.

4. Social.

Engage. Engage. Engage. Social media is a unique way to build your brand awareness with customers and has recently been factored into SEO ranking.

A successful SEO campaign works hand in hand with a social media strategy. Be sure to include at leaset one keyword in your social media posts. It’s never been more important to be targeting customers socially.

Ready to get your search strategy on? Check out Google’s Search Engine Optimization Starter Guide.

SEO is one of the core components of a strong Inbound Marketing strategy. If you would like to learn more about Inbound Marketing, CEDIA published a white paper that is available in the CEDIA Marketplace and free to CEDIA members. Plus, learn about how social media impacts SEO in CustomRetailer’s recent article Social Network: ROE vs. ROI, Part II.