News Detail
News Archive >> CEDIA Appoints PR Company
Details
CEDIA Appoints PR Company
David Richards - SHN - Wednesday, 1 March 2006
CEDIA has appointed a Sydney based public relations Company to spruik the benefits of doing business with a CEDIA certified installer or solution provider. The move comes as the specialist market finds itself under pressure from new technology and changing platforms.
Roger Maynard a division of Professional Public Relations is set to implement a national campaign to better position CEDIA as an education organisation in the fast growing consumer technology market that IDC are predicting will grow at 35% this year.
Steve Miller the General Manager of CEDIA Australia told SHN exclusively that the appointment of Maynard/PPR was made after an extensive evaluation of options in the PR marketing arena. He said "We need positive information communicated to the marketplace on the value of doing business with CEDIA certified members. We are an education organisation that delivers training and certification at the highest level in the home automation marketplace".
CEDIA is an international trade association of companies that specialise in designing and installing automated systems for the home. The association was founded in September 1989 and has more than 3,000 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in the specialised CE market. CEDIA members include Hi Fi and home automation professionals who have emerged as the "fourth contractor" in the building and re-modelling industries alongside electrical, plumbing and other building professionals.
Date
Wednesday 01 Mar 2006
