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News Archive >> Home Entertainment Show, 15-23 April 2006
Details
Melbourne Home Entertainment Show (held in conjunction with the HIA Home Ideas Show). Steve Miller at CEDIA 02 9666 1677 stephen.miller@cedia.com.au Bernadette Neumann 02 8923 8302 bernadetteneumann@au.dmgworldmedia.com
HIA Home Ideas Show, incorporating the Home Entertainment Show, to be held at the Melbourne Exhibition Centre, Southbank, from 15 - 23 April 2006
For the first time, the Home Entertainment Show in Melbourne will run a full nine days in conjunction with the HIA Home Ideas Show.
As Home Technology has emerged as a key interest of today's homemaker, with home theatres, wireless networks and home automation a key feature of home renovations, the shows provide the perfect venue for specialty technology businesses to represent their niche in a face-to-face selling environment directly to a targeted audience who are looking to research and buy.
The events will showcase leading manufacturers, suppliers and installers of Home Technology and entertainment, in a fun, interactive expo environment.
The Sydney and Melbourne Home Shows are presented by dmg world media Australasia's largest consumer Home Show organisers. Globally, dmg world media hosts 300 market leading trade exhibitions, consumer shows, and fairs each year. dmg world media is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom.
Attracting between 95,000 - 115,000 cashed-up consumers annually, the Shows are part of Australia's largest and longest running consumer home expos. However in 2006, will take a leap to a brand new level of the retail experience, offering more for the visitor than ever before.
We have made significant changes to both shows, which speak to the reasons why our target market will come to each event. They are as follows:
* Reinvestment into the shows, spending more on marketing and advertising and more on visitor features
* New advertising creative campaign
* Industry think tanks to brainstorm strategies for the show
* Strong media partnerships
* Complete redraw of the floorplan, boasting a main central 5m wide "boulevard" the main thoroughfare across the breadth of each show, new signage and new decorations
New, improved and inspirational visitor features (that reflect the needs of the market as determined by recent conducted focus groups), including designer rooms, interior design seminars, free interior decorating consultation area, female retreats, celebrity kitchen stage, home improvement/DIY stages and in Sydney, the T3 gadget zone incorporating a home technology seminar series.
Special rates apply for CEDIA members.
For more information, please contact;
Date
Saturday 15 Apr 2006 -
