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CEDIA China Expo 2011 Exposes Great Opportunities for Systems Integration

January 18th, 2012 | Posted in Expo, General

Published by Hiddenwire – 5/01/12
By Peter Aylett, Home Technology Associates

There is no getting away from the fact that we are living and working in difficult financial times. Whilst installers are largely shackled to working within their own countries, manufacturers have access to a growing number of emerging markets. The exciting opportunity with these markets is their growth relative to existing more mature ones.With Europe on a very flat growth curve, CEDIA is rapidly increasing its activities in New World Order growth markets such as Brazil, Argentina, China and soon, India. It is estimated that within a generation, China will have approximately 1.4 billion middle-class consumers (Source – UN Population Division & Goldman Sachs).

This puts it on a growth curve that makes the country by far the most exciting opportunity for the growth of the global residential integrated technology market. To help facilitate this opportunity, CEDIA organised its first China Expo that took place in Shanghai from November 23rd to 25th 2011.

I felt both privileged and thrilled to be invited to present at the show that was organised by the CEDIA Asia Pacific Team of Robin Cai, Lily Cai (both based in Shanghai) and Lauren Clegg and Stephen Miller (based in Sydney Australia) who all did a tremendous job of pulling off a world-class show. As anyone who went to the first ISE show in 2004 held in Geneva will have seen, first shows are difficult, with many companies sitting out the first year to see how the market accepts the show. The 2011 show was a great start with many exhibitors wanting to take more space for next year, and new exhibitors committing to a large presence for 2012.

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