Daily Archives: June 7, 2016

The Latest Trend In Online Shopping: Mobile Domination

If you run a business that caters to consumers (as opposed to other businesses), you’re already aware of the importance of maintaining an online presence. You know that the Internet is invaluable to most modern consumers in researching their buying decisions and making actual purchases. The latest evolution in online business technology is a fundamental shift from desktop computers to mobile devices.
The Exponential Growth Of Mobile Shopping

Since the introduction of Apple’s iPhone, the adoption rate of “smart” phones and other mobile devices that make it easy to access the Internet has been explosive. Few other technologies have shown such a rapid advance in such a short time. Smartphones went from being luxurious curiosities to essential tools with a head-spinning quickness. When tablets appeared a few years later, they followed a similar growth curve.

Retailers and business owners who made some or all of their sales online watched this trend with interest, and for several years the question on everyone’s lips was, “when do we have to change our strategies to account for this?” The answer to that question has become quite clear: The time to start catering to mobile shoppers is now — if you haven’t started already.
The Tipping Point

The fundamental point where mobile visitors became more important than desktop visitors is hard to pin down, but one thing is certain: That point is in the past. eCommerce giant Shopify reported that the balance of mobile users vs desktop users going to online stores had shifted to favor mobile devices in 2014; Google reported a similar shift in online searches in 2016.

The implication here should be clear: If your online strategy doesn’t account for mobile customers, you may be in serious trouble. Even though mobile shopping still represents a smaller fraction of total dollars spent online — estimated to be one-quarter of all the money spent online this year — you don’t want to be left out in the cold as the mobile shopping economy continues to grow.
Takeaways For Business Owners

The question of how to best adjust to a mobile-heavy marketplace is really about how your marketing strategy needs to evolve. If you’re not already considering the needs of the mobile-using customer when you design your marketing tools you need to start doing so. Updating your sales funnel and your buying mechanisms to simplify things for mobile users will start paying serious dividends as soon as you do it.

You’ll want to bear in mind that the ideal solution here isn’t to abandon desktop users for mobile shoppers. You need a strategy that caters to both. Fortunately, there are a lot of ways to do this both in terms of technical options (responsive websites and emails, for instance) and in terms of marketing tactics (specialized landing pages and sales funnels for customers using mobile devices). It does require more effort on your part, but the alternative is to miss out on potential customers.
With mobile browsing — and more importantly, mobile shopping — becoming increasingly dominant across all consumer sectors, today’s forward-thinking businesses aren’t just taking their companies online. They’re also taking them into the mobile space, and that’s exactly where you need to be going as well.

Fiber Optics For Faster Internet Speed

fibre optic

Fiber Optic data communication is a form of communication that sends data by light making use of cutting edge technology. It is a very fast internet connection when compared to other forms of data communication. Nowadays it has become one of the most popular forms of internet connection all over the world. ‘
Though fiber optics are generally faster than other forms of data connection, the performance of the service will depend heavily on your location. Typically, fiber optics will provide higher throughput and with the right configuration settings, fiber optics are superior.
In case a fiber optic cable exist in your locale, you can get good prices from other forms of internet such as DSL. Otherwise, fiber optic packages cost much more than other types of communications. However, if there is a monopoly the price will definitely be high regardless of the type of internet.
There are many benefits to using fiber optics as compared to other types of interne communication. One of these benefits is that fiber optics are reliable. Fiber optics do not go down in case of a power outage. It will also never receive interference form a power line or any electrical objects.  A company which helped with all the under ground works, including concrete cutting and the likes was Best Concrete Cutting Melbourne. They have work in the removal of many projects, as fibre optics run underground more often then not , concrete needs to be cut and applied. There video is below:

The other benefit, probably the most alluring of them all is the speed of the internet connection. Fiber optic technology can transfer data at very high speeds as compared to other types of data communication. This will mean that there will be faster download and upload speeds. It is also safer in that it does not involve electricity and thus there are less risks associated with it. It doesn’t have to as expensive as people think either. With the right contractors on the job , it can be be effective and cost affordable. Once again we have to mention the cutting and core drilling experts website : www.concretecuttingmelbourne.net.au , as they have been so helpful in guiding us and helping us through the construction and how it actually all works.

Please contact them in regards to anything to do with this type of project because they know the work inside out . For more information on them core drilling services.

As a user, you will receive your own dedicated connection which you do not have to share with any other person. This means that your information is less likely to fall into the hands of another person as with other internet connections like DSL. A fiber connection also poses a greater difficulty to hack.
Fiber networks have become the main way in which information is transmitted over long distances. This is mainly because unlike their counterparts, they have a higher bandwidth and less attenuation. They also have little to zero interference since there exist no crosstalk between optical fibers unlike the case with copper cables.
Optical fibers may be used in various fields. A good example of one of these is the medical field. The first proper application of fiber optics involved medical gadgets whose aim is to peer into the human body without having to cut it open. Nowadays, we have lab on a fiber whereby a hair thin fiber optic cable containing inbuilt sensors is inserted into a person’s body. By measuring the light changes in these cables, a doctor can make informed medical conclusions.
They may also be used in broadcasting. Their little or no interference makes them a perfect choice when it comes to broadcasting. They are preferred because they provide the consumer with a better signal in both sound and picture quality and boost the signal so it can travel over very long distances.